Positive Coaching Alliance (PCA) is a national non-profit organization that provides training workshops to coaches, parents, and administrators of schools and youth sports organizations in the United States. Founded in 1998, PCA has conducted more than 5,000 workshops for more than 1,100 schools or youth sports organizations, affecting more than 3 million youth and high school athletes. PCA Founder and Executive Director Jim Thompson launched PCA in 1998 within the Stanford University Athletic Department after seeing a "win-at-all-cost" mentality in youth sports while coaching his son’s baseball team. Positive Coaching Alliance was created with the mission to "transform youth sports so sports can transform youth."
Thompson, who served more than ten years as the Director of Public and Global Management Programs at Stanford University, in 2004 was recognized as an Ashoka: Innovators for the Public Fellow for outstanding social entrepreneurship. He has authored four books on coaching: Positive Coaching in a Nutshell (2007), The Double Goal Coach (2003), Shooting in the Dark: Tales of Coaching and Leadership (1998), and Positive Coaching: Building Character and Self-Esteem Through Sports (1995).
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"Transforming youth sports so sports can transform youth"
PCA’s philosophy focuses on sports as an opportunity for character education, espousing the Double-Goal Coach, whose first goal is winning, and whose second, more important goal is teaching life lessons through sports.
Positive Coaching Alliance has three national goals:
1. Replace "win-at-all-cost" coaching with Double-Goal Coaching
2. Help youth sports organization leaders create a culture in which "Honoring the Game" is the norm
3. Spark and fuel a "social epidemic" of Positive Coaching in the United States
Positive Coaching Alliance developed "The Positive Coaching Mental Model,"[1] a research summary based upon several psychological studies, in order to guide youth sports coaches in creating positive and effective team cultures. The model comprises three principles:
Focusing on mastery of skill, rather than on scoreboard results, decreases anxiety and gives youth athletes a sense of control over the outcome. Positive Coaches recognize that mistakes are an inevitable part of sports and cultivate effort rather than concern about outcome, fostering an environment in which players don't fear making mistakes.
Positive Coaches frequently give truthful, specific praise, laying the groundwork for "teachable moments," when players will be receptive to specific, constructive criticism.
Positive Coaches train their athletes to respect Rules, Opponents, Officials, Teammates, and Self.
Notable figures from sports, academia and business comprise PCA’s National Advisory Board:
PCA National Spokesperson:
Board Members:
The Positive Coaching Alliance gives out the Ronald L. Jensen award for Lifetime Achievement. The winners include:
NikeGo, Deloitte, Liberty Mutual, Continental Airlines
Little League Baseball, US Lacrosse, Amateur Athletic Union (AAU), American Youth Soccer Organization (AYSO), US Club Soccer, USA Rugby, Ice Skating Institute, Pop Warner, USA Water Polo